How to Reduce Ad Spend Waste With Better Data InsightsWhen you’re spending marketing dollars, you want to ensure that those dollars are reaching the right buyers at the most effective time. However, ad spend waste is a real and ongoing challenge for many digital marketers.
How Artificial Intelligence Improves Ad TargetingAn advertising and marketing campaign's efficiency relies on where the ads are put. Managing brand security and placement, as well as making sure that the advertisement isn't displayed beside adverse or non-factual web content, are essential for the success of any type of retargeting approach.
How Predictive Analytics is Transforming Performance MarketingWhether you’re forecasting campaign performance for a client or your agency’s own initiatives, predictive analytics provides a valuable first step to data-driven decision-making. However, it’s important to keep in mind that predictive models are probabilities, not guarantees.